List of Extraordinary Bad Ideas

The brief is simple.

You have 60k. GAP wants to increase brand awareness, sales and promote its membership launch during the Christmas period.

Come up with something brilliant.

***

I was jotting down some of the ideas that we came up with during our brainstorming session at the Esplanade rooftop (yes, the extent that we will go to to find inspiration!).

But sigh, the ideas that we had today are CMI. Haha, and the list has since been labeled by me as the “List of Extraordinary Bad Ideas.”

Come on guys, buck up! Break moulds. GAP wants a yacht, we will deliver an ocean liner.

It bothers me quite a bit, knowing that there’s a better idea somewhere, but I just can’t pinpoint its location AND it doesn’t help that there’s something called “Fixed Income midterms”, which is like an irritating fly that’s buzzing around my head.

By the way, the pic is now on facebook too. LOL. Lousy advertising group mates should be publicly humiliated.

Great TVC ad. It portrays exactly what an iPod is to it’s owner – a 24/7 companion.

~ by sobakawa on October 11, 2007.